Did you know that 90% of all marketers say social media marketing has increased their business exposure?
However, not many business owners are aware of the benefits of social media marketing almost around 50 % of small business are not using social media marketing which is quite an alarming number and here are some of the most compelling reasons why every business should start social media marketing :
1) Increased Brand Awareness
The main focus of any business would be gaining brand recognition which is quite understandable since no consumers would want to buy brands they don’t recognize, Thankfully, social media allows for easy and effective brand building.
Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media platforms are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers, it gets your audience looking at your brand even when they aren’t thinking about your brand or product
2) Builds Brand Loyalty
Consumers have boundless options when it comes to the things they want to buy. Brand loyalty will build ambassadors and help you retain customers long term once you give them an experience they won’t find anywhere else
The biggest challenge that small businesses face is to get their name known. This is especially important for service industries
Social Media has proved to be an invaluable tool to help market a business brand with plenty of unique ways to engage your community and boost your social following, each of which helps customers get to know the names and faces behind your brand and stay loyal to your product or service.
3) Drive Traffic to Your Website
Every business owner thinks of ways to increase their website traffic, one of most important way to drive traffic to your website is social media marketing since Everyone is spending time on social media it is practically a hangout spot for people to chat with their friends and get the latest updates on their favorite TV shows. It’s also a place for you to attract new customers to your brand.
When used effectively Your social media leads people back to your website. When you start posting content and engage with the audience, it becomes another opportunity for a new visitor. Enure to use attractive visuals in your social media posts, add sharing buttons so that your audience can easily share posts, engage and converse with your audience and be consistent in your social media activities.
4) Demonstrate Rich Customer Experience
We all know that customers are the lifeblood of every business. Social media has made customer experience easier and faster to gauge over the past decade.
Social media marketing gives a huge opportunity for a brand to show off its customer service experience on social media.
Whether it is reviews, comments, posts or messages, you can easily monitor how your customers are feeling and thinking when you’re on social media. It can also boost your customer experience to a whole new level. You can make your customers happy and keep them that way through social media.
5) Targeting and Retargeting
Social media marketing offers an excellent opportunity to target campaigns which aims to maximize your exposure to your key audiences. Social media is a treasure of knowledge when combined with analytics that can give complete details of the buyer behavior unique to your company and your industry.
Social media retargeting is a useful way to reach new customers exclusively using data from the audience based on their interest, location, language, gender and other demographics.