Be it a small business or a large one having a website should be on top of your list. A professionally designed website which is lead-catching, sales-increasing, brand-differentiating website will give your business more visibility
It is very evident that Consumer behavior changes over time to adapt to modern technology, and currently, consumer behavior has changed to adapt to the digital age. Let’s look at an example where during the late 1800s the Telephone was a disruptive new technology which also gave rise to yellow pages which changed and changed the way consumers did business as more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. But today we have moved way ahead and being online is the only way any business can get more visibility
1) 40% Consumers won’t consider business without a website
Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
2) People are searching for you online
97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Everyone’s Favorite google has recorded around 3.5 billion searches on per day and maybe at this very moment, there is someone in your area online and searching for the same product/service you provide. Guess who’s getting their business? Not you.
3) It provides a medium to showcase your work
Website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
4) A website can improve customer service
A website is a great way to provide value-added service to your customers and also a great way to keep them coming back to you when they need your products or services.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you.
By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions you can keep them better informed and up-to-date.
5) Social media reach is diminishing
So you think you have a Facebook page and you don’t need a website, well that is great but so is every business which makes it harder for businesses to connect with users on the platform. You need a website even if you have a Facebook page.
Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.
Undoubtedly social media can help you to grow your business but don’t bank on using it as your only marketing channel