SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.

If you do not have an SSL Certificate for your website it may be one of the reasons affecting your website. Google started showing a “Not Secure” error message back in October 2017 for any web page that has a contact form but no SSL certificate, as well as for any website that is viewed “Incognito” without one. Google moved a step further by making it clear that all non-https sites would be marked as “Not Secure”

Customers would not like to deal with any company whose website would show “Not Secure” which is one of the reason why you need to get an SSL but SSl Certificate has various advantages 

1) SSL Protects Data

The main function of an SSL Certificate is to protect server-client communication. With an SSL installed, every bot of information is encrypted which means SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, In layman’s terms SSL locks the data which can only be unlocked intended recipient (browser or server) as no one else can have the key to open it.

2) Search Engine Ranking

Google made changes to its algorithm in 2004 so as to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such study conducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.

When talking about search engine ranking the first word that would cross anyone’s mind would be google, everyone wants to be in googles first page and without an SSL Certificate google would show ” NOT Secure ” on your website and this would scare all your potential clients

3) Improves Customer Trust

Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. Given the benefits, going through the authorization process necessary to obtain a trusted SSL certificate is worth the effort. Attempting to operate without one deters customers and makes it difficult or impossible to take payments. 

Consumer trust survey took a survey in 2015 by the CA Security Council, a collective of leading global certificate authorities:

  • Just 3% of consumers would give out their credit card information to sites without the padlock symbol
  • 53% of consumers recognize that the padlock symbol means more trust
  • 42% understand that the green bar, achieved using an EV SSL, means greater safety
  • Consumers trust financial institutions the most, above certificate authorities, browsers and online merchants.

According to the survey result clients would find a website with SSL Certificate as a legitimate entity and they are far more likely to do business with you or even revisit your site.

4) Guards Against Phishing

Hackers often try to deceive customers by sending Phishing emails with links that lead to a convincing replica of an otherwise reputable site, often disguised as an advertisement that aims at collecting credit card information for malicious use. However, the people who build these fake sites will have a hard time obtaining an authentic SSL certificate. When customers don’t see the signs of security on a site, they’re more likely to navigate away without entering any information.

5 ) SSL Helps You Satisfy PCI/DSS Requirements

Whether you want it or not if you accept payments online SSL Certificate is a must since it is one of the requirements of PCI/DSS. To receive online payments, your website must be PCI compliant.